3 Major Ways Video Marketing Will Help Grow Your Business

According to HubSpot, most people (94%) watch explainer videos to understand a product or brand better, and 84% of those watchers decided to make a purchase after the video. Video marketing can sell a product, promote a brand, and has the power to convert anonymous visitors into qualified leads. Video has been one of the greatest tools for businesses in the last decade and shows no signs of changing.

Listed below are 3 major ways that Video Marketing will help grow your business:

Brand Awareness – Video content can help spread brand awareness and connect businesses to their targeted audience. Per published research, companies using video marketing can increase their brand awareness by 52%. This is an opportunity to show your audience videos highlighting the best of your company before they commit to your service or product.

Make Videos Informational/ Educational – The knowledge you have gained through your experience in your industry is NOT common knowledge to everyone. Video marketing provides another opportunity to showcase your expertise to the general public. By showing your audience “how-to” or explaining the features of a product, you are establishing that you are an expert in your field. Prospective customers will see your services and/or products and action, but also learn something in the process.

Improve Your Google Search Ranking – If you’re looking for ways to connect with your customers, video content could be your best resource. Mirror Marketing & Video Production can create educational, entertaining, informative, or promotional content to engage your audience. With our strategic and coordinated action plans, we can guarantee increased traffic and sales for your business’ products or services.

Video marketing is one of the easiest and most cost-effective ways to promote and educate customers about your products and services. The key to consumer engagement is telling a story, not making a sales pitch. Your business could have the most expensive ad ever, but if people don’t connect with it, they won’t fully comprehend it, and they will not buy into something they don’t identify with.

In summary, if you’re looking for ways to connect with your customers, video content could be your best resource.